Time is ticking, Beaubleu are the “enfants terribles” of the watchmaking industry, moved by boldness, curiosity, insolence, and many other creative qualities. The Beaubleu challenge the status-quo of classical watchmaking by combining innovation and design. By a perception of time off the frame, they models offer an artistic, poetic, and novel horologist expressiveness.
The Beaubleu universe will surprise you with deep emotion by transforming time as your own time.
The firm’s name is inspired by Baudelaire’s quote : “The beautiful is always strange” . This oddity is translated as a singularity which tends to emancipate itself from the classical nomenclatura. At the origine of a great amount of movements in fashion, art and literature, Paris holds the bleu as a symbolic colour and share this Baudelairean view. It is in this way that this Parisian singularity is translated into Beaubleu.