The target audience is a group of people who strive to meet the needs that your product / service solves. It is important to understand the target audience, because it is not possible to sell to everyone, so you need to find the group of people for whom a particular product or service solves a problem. To highlight the target audience it is necessary to: 1. Understand who are the company’s main competitors 2. Perform a comparative analysis of products / services with competitors’ data 3. Understand who is currently buying your product / service, what is your loyal customer 4. Find out why buy or not buy Your product / service 5. Imagining your ideal customer (who is he?)

• Client Key Moni
• Year 2021
• Services Writing & Translation; Translation from English to Latvian