Pastoral is a high-class hotel, located in the heart of a green and breathtaking view landscape. Warmly decorated rooms offer free Wi-Fi, satellite TV, and terraces or balconies, along with Nespresso machines, safes and sofa beds. Upgraded rooms sleep up to 5 people; some have walk-in closets. Suites add living rooms and lawn views.
Free breakfast is served in an airy kosher restaurant. Other amenities include a lobby bar, a seasonal outdoor pool with a snack bar, plus a spa and a gym. Regular live music and cultural events are also offered. A hotel is a meeting place for people who love getting away, culture, nature, music, and the written word. It holds cultural events, such as classical music concerts, lectures, and debates.
The branding process started with in-depth research we executed, defining the hotel’s SWOT, characterizing its guest’s personas, determining the core values, key messages, and brand story. Based on this research, we created a visual brand – from a logo to any asset in the hotel: signage, menus, in-room collaterals, employees’ uniform and name tags, bathroom assets (soap, shampoo, etc.), closed-circuit TV interface, door hangers – and many more merchandise and daily usage assets.